At the internationally renowned IAA Mobility 2025 in Munich, OMODA & JAECOO are ready to take the global stage with a defining moment in their international expansion. From September 9 to 14, the brand will officially make its debut in Germany and open test drives for local consumers — a symbolic and strategic move that marks its formal entry into both the German and French markets. More than a display of new vehicles, this moment represents the brand’s confidence in competing at the highest level of automotive excellence, bringing a new energy into Europe’s most mature and competitive markets.
OMODA & JAECOO’s participation in IAA Mobility 2025 demonstrates a deep understanding of the European automotive scene, especially Germany’s long-standing culture of precision, performance, and innovation. By choosing Munich as the launchpad for its European journey, the brand signals not only its readiness to enter but also its ambition to redefine the expectations of local consumers who demand the perfect balance between technology, driving pleasure, and sustainability.
The models making their debut, including the OMODA 5 BEV, OMODA 7 SHS, JAECOO 7 SHS, and JAECOO 5 BEV, are engineered to resonate with German sensibilities. Each one embodies the brand’s pursuit of progress, efficiency, and safety, aligning with the high standards of the European market. Among them, the OMODA 5 SHS stands out as a bold statement of performance and precision. It accelerates from 0 to 100 km/h in just 7.9 seconds and reaches a top speed of 175 km/h, powered by a system that combines a 105 kW engine with a 150 kW motor. This dual power configuration ensures both strength and agility, while its fuel consumption of only 5.3 liters per 100 kilometers and an extended range exceeding 1,000 kilometers provide the practicality German drivers value for long-distance travel. Beyond performance, the model delivers exceptional comfort with an ultra-quiet cabin, only 63.4 dB(A) in rear-row noise levels, and double-layer laminated glass that enhances acoustic insulation and creates a refined, peaceful driving environment.
Equally compelling is the JAECOO 7 SHS, designed with versatility and endurance in mind. It integrates a 105 kW engine and a 150 kW electric motor, delivering outstanding efficiency with a thermal performance of 44.5%, one of the best in its class. With fuel consumption as low as 6.0 L/100 km, a total range of 1,200 km, and a pure electric range of 90 km, it brings together the ideal balance between energy efficiency and everyday usability. Its 98.5% electric transmission efficiency underscores its commitment to environmental responsibility, while practical features like a 3.3 kW V2L function and camping mode make it a perfect companion for Germany’s vibrant outdoor lifestyle. In terms of safety, the JAECOO 7 SHS employs 80% high-strength steel in its structure, eight airbags, and comprehensive driver assistance systems that meet the EURO NCAP five-star safety standards, ensuring maximum protection in every driving scenario.
These innovations showcase OMODA & JAECOO’s ability to translate technology into experiences, not just meeting but exceeding the expectations of a market historically defined by its own automotive legends. Germany’s automotive industry has long been the benchmark for global quality, engineering precision, and brand influence. Yet, the arrival of OMODA & JAECOO signals a new chapter, one where Chinese innovation stands confidently among the world’s most respected automakers. By leveraging globally leading SHS hybrid technology, the brand is breaking the old equation that associated high performance with high fuel consumption. Instead, it brings forward a new model of intelligent mobility that harmonizes efficiency, sustainability, and emotion.
This European debut is not merely a milestone in the brand’s global journey; it is a turning point that challenges the conventions of the industry. In Germany, a market defined by exacting standards for safety, quality, and sustainability, OMODA & JAECOO aim to prove that innovation knows no borders. Their entry introduces a new perspective to European drivers, offering vehicles that are not only technologically advanced but also deeply attuned to the modern lifestyle, one that values environmental awareness as much as driving pleasure.
The timing of this debut also reflects the brand’s growing global momentum. In July 2025, the parent company of OMODA & JAECOO climbed to the 233rd position on the Fortune Global 500 list, achieving the rare “Dual 500” milestone by surpassing five million cumulative vehicle exports worldwide. This achievement underscores the brand’s strong foundation, built on a vision of continuous innovation and a clear commitment to global collaboration. OMODA is positioning itself as the world’s most professional crossover brand, youthful, dynamic, and forward-looking, while JAECOO continues its journey to become the leading elegant off-road brand, blending sophistication with rugged capability. Together, they represent a dual-route strategy that captures both urban innovation and adventurous exploration.
Beyond vehicles, OMODA & JAECOO are actively redefining what an automotive brand can be in the age of intelligent transformation. Their collaboration with the AiMOGA team to develop the AiMOGA robot marks a leap toward an integrated technological ecosystem, one that extends the driving experience into the realm of smart interaction, mobility services, and AI-driven companionship. This technological synergy reflects the brand’s forward-thinking vision: mobility is no longer just about movement, but about meaningful connection between humans, machines, and the environment.
As OMODA & JAECOO expand into Europe, their story continues to evolve. The upcoming OMODA & JAECOO International User Summit, set for October under the theme “CO-CREATE – DEFINE,” will bring together users and partners from around the world to shape the next chapter of mobility. This collaborative spirit mirrors the brand’s philosophy — a belief that the future of driving will be built not by one company alone, but by a community of innovators and enthusiasts working together to redefine how we move, think, and connect.
The debut at IAA Mobility 2025 marks the beginning of a new era for OMODA & JAECOO, one where technology, design, and purpose converge. As the brands officially enter Germany and France, they do so not only with powerful products but with a powerful message: that innovation can bridge cultures, challenge traditions, and inspire a new vision for the global automotive industry.
