In the fast-evolving world of SUVs, comfort has taken on a new meaning. It’s no longer limited to the driver and passengers—it extends to every member of the family, including our pets. For JAECOO, a brand that represents elegant off-road design for the modern urban elite, this vision turned into a mission: to create a vehicle interior where both humans and pets could travel in comfort and harmony.
After more than 1,000 days of dedicated research and development, the JAECOO 5 has achieved something few would expect from an SUV—a seat surface that feels as smooth as skin, resists scratching, remains soft even in sub-zero temperatures, and has been officially certified as Pet-Friendly by TÜV SÜD, one of the world’s most respected testing authorities.
This milestone isn’t just a technological triumph—it’s a story of persistence, creativity, and the pursuit of a better mobility experience for every family.
A Vision Born from Real-Life Needs
The idea began with an observation: many SUV owners love bringing their pets along for drives, yet ordinary car seats often fail to handle the realities of pet companionship. Claw marks, fur friction, and cold surfaces during winter were common complaints. The R&D team behind JAECOO 5 wanted to change that.
Their goal was clear but ambitious—to design a seat that’s both scratch-resistant and comfortable, one that could withstand daily use while maintaining a soft, skin-like texture. It had to be safe for pets, pleasant for humans, and durable enough to meet the brand’s high standards for quality.
Achieving that vision required more than an upgrade in materials—it demanded a completely new approach to how comfort and durability are engineered.
The First Challenge: When PU Materials Failed
At the beginning of development, the team relied on traditional polyurethane (PU), the industry’s go-to material for seat surfaces. However, it didn’t take long for testing to reveal its limitations.
Within just a few days of simulated pet use, the top PU layer began showing visible scratches. Even mild contact with claws left marks. The team realized that ordinary PU couldn’t meet their expectations for long-term performance.
Refusing to compromise, JAECOO’s engineers began exploring alternatives. They studied hundreds of material data sheets and collaborated with multiple global suppliers, searching for something that could deliver superior elasticity, strength, and touch. After months of exploration, their answer came in the form of organic silicone.
The Breakthrough: Silicone Material that Doubled Durability
Switching to silicone marked a turning point. Unlike PU, which relies on a polyurethane top layer, the silicone surface proved far more resilient. During abrasion resistance tests simulating pet scratching, results showed that the new material was more than twice as durable as ordinary PU.
But the R&D team didn’t stop at lab results—they wanted to know how it would perform in real life. Some engineers brought test samples home, letting their pets become part of the experiment. After two weeks of everyday play, the samples still looked brand new. Not a single scratch, no fading, no stiffness.
Encouraged by these results, the team pushed the limits further. They placed the materials in a low-temperature chamber at –20°C, simulating harsh winter conditions. While typical PVC or PU materials turned rigid or even cracked when bent, the silicone surface retained its soft texture and flexibility, offering the same pleasant feel as at room temperature.
Crafting a Skin-Like Feel: The Secret Behind the Touch
While durability was essential, JAECOO wanted to go further—to make the seat feel naturally smooth and luxurious. The team refined the material through a combination of polyurethane foaming, silicone surface treatment, and advanced release paper technology.
The result is a seat texture that’s dry, delicate, and skin-friendly—completely different from the sticky feel of standard synthetic leather. When you run your hand over it, it feels like fine furniture, not a car seat. It’s breathable yet resilient, perfectly balancing the tactile warmth that drivers and passengers crave during long journeys.
Even in the Middle East’s variable climate—from cold desert nights to hot sunny afternoons—the material maintains the same premium texture and softness. It’s easy to clean, resistant to moisture, and completely pet-safe, offering peace of mind for every journey.
A Thousand Days of Craftsmanship and Testing
From the first failed PU tests to the final TÜV SÜD certification, the JAECOO 5 R&D journey stretched over 1,000 days of experiments, refinements, and endurance trials. Each phase brought new challenges: adjusting the foaming ratios, perfecting the release-paper finish, and balancing softness with strength.
Behind the scenes, engineers spent countless nights testing and recording micro-level changes in wear resistance and temperature response. The result of this patience and persistence was a seat surface that set new benchmarks not only for pet-friendly design but for overall automotive interior comfort.
When the first JAECOO 5 equipped with the new silicone PU seats was unveiled, the response was instant. Pet owners praised the smoothness and comfort, noting how easily their pets relaxed on the seats without slipping or damaging the surface. One owner even shared:
“I finally don’t have to choose between luxury and practicality. My dog can sit beside me, and I don’t worry about scratches or cold seats anymore.”
Certified by TÜV SÜD: A Global Seal of Quality
To ensure its quality met international standards, the JAECOO 5 underwent a series of stringent tests by TÜV SÜD, a globally recognized German certification body known for precision and reliability.
Passing these tests means that the JAECOO 5 officially meets the Pet-Friendly Cabin Certification, a recognition rarely granted in the automotive industry. This certification verifies that the seat materials meet strict benchmarks for scratch resistance, temperature durability, safety, and comfort, ensuring that they are suitable for both human and pet passengers.
Beyond Technology: Redefining Human–Pet Mobility
For JAECOO, this achievement is more than an engineering milestone—it’s an emotional one. The JAECOO 5 represents a new approach to modern mobility, one that understands companionship and connection as part of daily life.
Whether driving through Dubai’s vibrant streets or heading into desert trails, pet owners can now experience genuine comfort and peace of mind. Inside the cabin, pets lounge on the silky-smooth seats, curious about the passing landscape, while owners enjoy the serenity of a perfectly balanced interior.
This seamless comfort—born from over a thousand days of craftsmanship—is what sets JAECOO apart. It’s innovation rooted in empathy, guided by science, and validated by one of the world’s most trusted authorities.
Looking Ahead: The Spirit of Continuous Innovation
As JAECOO moves forward with its global expansion, including its growing presence in Dubai and across the Middle East, the brand remains committed to co-creating a better life with users.
This dedication extends beyond vehicle design—it’s about building an ecosystem where technology, comfort, and sustainability meet. The success of the JAECOO 5’s silicone seat is just one example of how a small idea, nurtured through time and passion, can redefine an entire experience.
Because for JAECOO, true craftsmanship isn’t built overnight—it’s perfected over a thousand days.
