OMODA & JAECOO marked a major moment at the 19th Beijing International Auto Show, announcing that its cumulative global sales had surpassed 1 million units as of April 2026. The achievement comes just three years after the brand’s global debut in 2023, setting what the company describes as the fastest million-unit record for a young automotive brand in global industry history.
For customers in Dubai and across the UAE, this milestone reflects more than global sales performance. It shows how quickly OMODA & JAECOO Dubai has built trust in competitive markets by focusing on design, smart technology, hybrid innovation, and SUV lifestyles that fit modern drivers.
A Fast Global Rise in Just Three Years
Since entering the global market in 2023, OMODA & JAECOO has delivered strong year-on-year growth, doubling sales for three consecutive years. In March 2026 alone, the brand recorded monthly sales of more than 60,000 units.
While many established automotive brands take more than a decade to reach one million units, OMODA & JAECOO achieved the milestone in only three years. This rapid progress highlights the brand’s ability to expand quickly while responding to different customer expectations across global markets.
In just three years, OMODA & JAECOO has entered 69 key markets worldwide. This includes 18 European Union markets, 15 right-hand drive markets, and 36 left-hand drive markets. The brand is also supported by a global network of 1,364 dealerships. On average, OMODA & JAECOO opens a new market every 16 days, while a new showroom opens somewhere in the world every day.
This global presence is important for UAE customers as well. A growing international network strengthens brand confidence, after-sales development, parts availability, and long-term customer trust, especially for drivers considering a new SUV in Dubai.
Europe Becomes a Key Growth Engine
Europe has played a major role in OMODA & JAECOO’s growth story, accounting for 41.5% of the brand’s total global sales. In March 2026, the brand recorded a 246% year-on-year increase in Europe.
The UK has become one of the strongest examples of this progress. OMODA & JAECOO ranked sixth in brand sales in the UK with a 4.7% market share, reaching 17,951 units sold in a single month. The JAECOO 7 also topped the model sales charts, gaining major attention in one of Europe’s most competitive automotive markets.
The brand’s momentum is also visible in other European markets. Monthly sales in Spain and Italy each exceeded 3,000 units, while Italy recorded triple-digit month-on-month growth. In Poland, monthly sales passed 2,000 units.
Dealer confidence has also been strong. In Spain, a joint survey by PwC Spain and Faconauto gave OMODA & JAECOO a score of 9.9, making it the most valued brand by dealers in the survey.
For Dubai drivers, success in high-regulation markets such as Europe adds another layer of reassurance. It shows that the brand is not only expanding quickly, but also gaining ground in markets where customers expect strong safety, design, technology, and ownership standards.
Products and Technology Built Around Real Users
OMODA & JAECOO says its growth is driven by a user-focused approach. Before launching new models, the brand conducts thousands of in-depth surveys across dozens of countries and regions. It also uses online customer engagement and offline angel customer workshops to understand how people actually live, drive, travel, and use their vehicles.
This approach can be seen across its model strategy. OMODA is positioned around modern crossover design and lifestyle-focused mobility, while JAECOO focuses on refined off-road capability and elegant SUV character.
The OMODA C7, described by the brand as a “flowing haute couture piece,” has appeared at London Fashion Week and Madrid Fashion Week and has partnered with Vogue. This reflects OMODA’s focus on design-led mobility for younger customers who value individuality, technology, and visual identity.
JAECOO J5, meanwhile, is developed around outdoor lifestyle and pet-friendly travel. With concepts such as “best pet-friendly SUV” and “best outdoor SUV,” it is designed for users who see their SUV as part of a wider lifestyle, whether that means outdoor weekends, road trips, or daily family use.
The brand’s SHS super hybrid system is also a major part of its global strategy. SHS is designed to answer a key demand from younger drivers: efficiency without losing driving enjoyment. SHS-P focuses on high power, low energy consumption, and long combined range, while SHS-H combines traditional HEV efficiency with the smooth and quiet feel of electric driving.
Several electrified OMODA & JAECOO models have already become important global products. The JAECOO J7 SHS has been positioned as a global PHEV benchmark. The OMODA 5 SHS-H has exceeded 400,000 units in cumulative global sales, with its HEV version entering the Top 3 in multiple core markets. The JAECOO 5 EV reached 20,000 monthly sales within nine months of launch and ranks No.1 in EV sales across several markets, including Indonesia and Thailand.
For UAE drivers, this focus on hybrid and efficient mobility is especially relevant. Long commutes, summer heat, highway driving, and weekend travel all make comfort, efficiency, and intelligent driving support important parts of the ownership experience.
From One Million to an Annual Million
OMODA & JAECOO has now set its next major target: reaching 1 million annual sales by 2027. The goal is to move from a cumulative million-unit milestone to an annual million-unit scale, while continuing to challenge global growth records.
To support this next phase, the brand will continue developing its dual-brand strategy. OMODA will focus on the new LOHAS audience through its crossover series, while JAECOO will serve drivers who want a refined off-road SUV experience. By 2027, both brands aim to have largely completed their product matrices, offering more focused choices for different lifestyles and customer needs.
Intelligent technology will also play a central role. In the second half of 2026, OMODA & JAECOO plans to launch models equipped with VPD, or Valet Parking Driver, an intelligent valet parking function. The feature is designed to make parking more convenient in everyday scenarios, from crowded venues to hot summer days when drivers prefer to step out before the car parks itself.
The AI Cabin, developed for young global users, is also planned to debut on the OMODA 4 in the second half of 2026. It will integrate casual gaming, emotionally engaging conversation, and intelligent voice navigation. The system is designed to respond to natural commands and support route planning and traffic avoidance through OMODA Super AI.
OMODA is also preparing a more performance-focused direction with the OMODA 4 ULTRA, a performance variant created for users who want stronger power and a more engaging driving experience.
On April 26, 2026, OMODA & JAECOO will reveal further strategic details in Wuhu during the IBS Chery International Business Summit. The brand will launch its New Million Strategy and hold the OMODA 4 roll-off ceremony, outlining its plan for the next stage of global growth.
OMODA & JAECOO’s Growing Global Confidence
OMODA & JAECOO’s 1 million-unit milestone reflects the strength of a brand that has expanded quickly across Europe, Asia, Australia, Africa, Latin America, the Middle East, and other regions. By 2025, the brand had expanded into 64 markets worldwide, while its global footprint continued to grow further by 2026.
Its parent company, Chery Group, ranked 233rd in the 2025 Fortune Global 500 and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years. OMODA & JAECOO’s brand vision, “Co-Create A Beautiful Life With Young People,” continues to shape its approach to design, technology, hybrid development, and user-focused experiences.
Beyond vehicles, the brand is also exploring intelligent technology. A robot jointly developed with the AiMOGA team has entered public service scenarios and made its official debut at the Asian Youth Para Games, showing how OMODA & JAECOO is extending its innovation beyond traditional automotive development.
For drivers in Dubai, OMODA & JAECOO’s global growth brings more confidence to the local ownership journey. With modern SUVs, advanced technology, hybrid innovation, and a fast-growing global presence, the brand is positioning itself as a strong choice for UAE customers looking for style, comfort, intelligence, and practical everyday usability.
To learn more, explore OMODA & JAECOO models in Dubai, contact the Dubai showroom, or book a test drive to experience the brand’s latest SUVs firsthand.
