JAECOO is marking another important step in its global journey with the launch of JAECOO LAND 2026 in Indonesia. Held on April 11 to 12, 2026, at One Satrio in South Jakarta, the festival brings together lifestyle, adventure, nature, discovery, and modern mobility in one public event.
The celebration comes at a time of strong international momentum for JAECOO. The brand has now reached more than 800,000 customers across 64 countries, while its cumulative global sales have surpassed 960,000 units. This places JAECOO close to the 1 million global sales milestone, an achievement that reflects the brand’s rapid expansion and growing customer confidence.
For UAE drivers, this progress is also relevant. As OMODA JAECOO continues to build its presence in Dubai, global growth, stronger dealer networks, and continued investment in New Energy Vehicle technology all support customer confidence in the brand’s long-term direction.
JAECOO LAND 2026 Highlights Global Growth, Lifestyle, and New Energy Mobility
JAECOO’s third year of global brand development has been marked by strong sales growth across several markets. In March 2026, the brand recorded 61,254 global sales, representing a 210% year-on-year increase and setting a new monthly sales record.
New Energy Vehicles have played a major role in this performance. JAECOO’s NEV sales reached 39,716 units globally, an increase of 471%. This growth shows how demand is rising for efficient, intelligent, and more flexible mobility solutions, especially among drivers who want modern technology without giving up daily practicality.
The United Kingdom was another strong market for the brand in March 2026. JAECOO recorded more than 12,000 total sales and achieved a market share of more than 3%. The JAECOO J7 became the best-selling model of the month, with more than 10,000 units sold.
This international performance supports the wider OMODA JAECOO story. Backed by Chery Group, which ranked 233rd in the Fortune Global 500 in 2025 and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years, OMODA JAECOO continues to expand across Europe, Asia, Australia, Africa, Latin America, the Middle East, and other global markets.
JAECOO LAND 2026 was created as more than a vehicle showcase. Through its L.A.N.D concept, which stands for Lifestyle, Adventure, Nature, and Discovery, the event presents the brand through real-life experiences that match the way modern customers live.
Over two days, visitors in Jakarta were able to enjoy a creative bazaar with more than 20 tenants, live music, yoga and pilates sessions, and a Zumba session with Sana Studio. The event also included an inspiring talk show with Indonesian explorer Julian Johan, also known as Jejelogy, along with a children’s playground and a pet experience zone.
Jim Ma, Business Unit Director of JAECOO Indonesia, said the company was excited to bring JAECOO LAND to Jakarta and surrounding communities for the first time. He explained that the goal was to create a different kind of weekend experience where people could connect with JAECOO in a more relaxed and engaging way.
This type of brand experience connects well with what many SUV buyers look for today. In cities like Dubai, customers often want a vehicle that can support weekday commuting, family comfort, weekend plans, and outdoor activities. JAECOO LAND reflects that same lifestyle direction by presenting mobility as part of everyday living, not only as a product on display.
JAECOO’s performance in Indonesia has also been supported by growing demand for the J5 EV. From January to March 2026, JAECOO recorded total retail sales of 7,927 units from its New Energy Vehicle lineup in Indonesia.
According to GAIKINDO retail data, JAECOO J5 EV sales reached 1,942 units in January, increased to 2,926 units in February, and remained strong at 2,775 units in March. In March, the J5 EV also became the number one best-selling model in Indonesia’s Electric Vehicle segment.
Jim Ma added that the enthusiasm for the J5 EV continues to show a positive trend and has become an important growth driver for JAECOO in Indonesia. He also noted the brand’s optimism about reaching its target of delivering 13,000 J5 EV units to customers by the end of April, supported by a smoother and more efficient distribution process.
During JAECOO LAND 2026, visitors also had the opportunity to test drive several models, including the J5 EV, J7 SHS-P, and J8 SHS-P ARDIS. The test drive experience allowed customers to learn more about electric vehicles and JAECOO’s Super Hybrid System, which is designed to support efficiency and flexibility in everyday use.
For UAE customers, this focus on efficient and flexible mobility is especially important. Long commutes, warm weather, highway driving, and weekend travel all make comfort, technology, and efficiency key considerations when choosing a modern SUV.
JAECOO’s growth in Indonesia is also supported by an expanding dealership network. The brand currently operates 32 dealerships across the country, including its latest opening in Kebon Jeruk, West Jakarta. Another 25 dealerships are planned in different regions, with a target of reaching up to 80 outlets in Indonesia by the end of the year.
This expansion shows how JAECOO is working to get closer to customers while supporting long-term growth in each market. It also reflects the wider OMODA JAECOO strategy of combining modern vehicle design, intelligent technology, and a stronger ownership experience.
OMODA and JAECOO follow two distinct brand directions. OMODA focuses on becoming a leading global crossover brand, while JAECOO follows the philosophy of “From Classic Beyond Classic” with a focus on elegant off-road-inspired vehicles. Together, the brands are building their global presence through design, technology, hybrid innovation, and customer-focused experiences.
The group is also exploring intelligent technologies beyond vehicles. Its robot, jointly developed with the AiMOGA team, has already entered real public service scenarios and made its official debut at the Asian Youth Para Games. This shows how OMODA JAECOO is extending its innovation into broader smart mobility and technology applications.
JAECOO LAND 2026 highlights more than a festival in Jakarta. It reflects JAECOO’s fast global growth, strong New Energy Vehicle performance, and commitment to creating mobility experiences that fit modern lifestyles. With global sales approaching the 1 million milestone and strong performance across key markets, JAECOO continues to strengthen its position as a forward-looking SUV brand.
For drivers in Dubai and across the UAE, OMODA JAECOO’s global progress adds confidence to the brand’s local presence. Whether you are interested in smart SUV design, efficient mobility, advanced technology, or a comfortable vehicle for everyday life, OMODA JAECOO Dubai offers a growing lineup built for modern drivers.
Explore OMODA JAECOO models in Dubai, book a test drive, or contact the Dubai showroom to learn more about available vehicles and services.
