OMODA JAECOO has reached another important milestone in Europe, with strong March 2026 sales results in the Italian automotive market. The brand recorded 3,651 monthly registrations in Italy, marking a 269.5% year-on-year increase and lifting its market share to 1.96%.
This performance also placed OMODA JAECOO once again among the Top 20 best-selling automotive brands in Italy, highlighting the brand’s fast-growing presence in one of Europe’s most competitive car markets. For customers in Dubai and across the UAE, this growth reflects the wider global confidence behind OMODA JAECOO’s design, technology, hybrid innovation, and expanding model lineup.
The March results show growth across both sides of the brand. OMODA registered 2,230 units in Italy, representing a 500% year-on-year increase. JAECOO also delivered a strong result with 1,421 units, up 131.8% compared with the previous year.
Together, the two product lines are helping OMODA JAECOO build wider appeal among different types of drivers. OMODA continues to attract customers looking for modern crossover design, smart technology, and a more expressive driving experience. JAECOO adds a more refined SUV character, with a focus on elegant off-road styling, comfort, and versatile capability.
The private customer market was also a key part of this success, with 2,284 registrations. This is especially important because private buyers often reflect genuine consumer trust, not only fleet or corporate demand. The result suggests that more drivers are choosing OMODA JAECOO for everyday ownership, long-term confidence, and practical mobility needs.
For UAE customers, this kind of momentum is relevant because it shows how the brand is gaining recognition in demanding markets where quality, design, efficiency, and technology all matter. These are also important expectations for drivers in Dubai, whether commuting on Sheikh Zayed Road, managing family journeys, or planning weekend trips outside the city.
OMODA JAECOO’s growth in Italy is closely connected to the global shift toward new energy vehicles. The brand has now achieved triple-digit sales growth in Italy for three consecutive months in 2026, showing the impact of its electrification strategy.
In January 2026, OMODA JAECOO recorded 2,557 monthly registrations in Italy, representing a nearly 368% year-on-year increase. Its market share reached 1.78%, helping the brand move further into the mainstream automotive market. During the same month, the JAECOO J7 recorded 582 units sold, becoming one of the important contributors to the brand’s growth.
The momentum continued in February, when OMODA JAECOO registrations rose to 3,043 units, a 481.84% year-on-year increase. March then continued the upward trend with 3,651 registrations and a market share close to 2%.
A major part of this growth comes from OMODA JAECOO’s focus on new energy vehicle technology, especially its SHS Super Hybrid System. The system is built around the advantages of strong power, low energy consumption, and long combined driving range. Alongside a broader range of electrified powertrain options, this gives the brand a product direction that matches the growing demand for efficient and lower-carbon mobility.
In the UAE, interest in efficient and hybrid mobility is also growing as drivers look for vehicles that can handle daily city use, highway driving, and long-distance journeys with more confidence. For a market shaped by hot weather, busy commutes, and high expectations for comfort, advanced hybrid technology has clear practical value.
The strong Italian performance supports OMODA JAECOO’s broader global strategy, which focuses on innovation, sustainable development, design-led products, and intelligent technology. By 2025, OMODA JAECOO had expanded into 64 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, the Middle East, and more.
The brand’s parent company, Chery Group, ranked 233rd in the 2025 Fortune Global 500 and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years. These achievements give OMODA JAECOO a strong global foundation as it continues to grow in Europe and other international markets.
The brand is also moving toward an ambitious milestone of one million cumulative sales within three years. Its strong results in Italy are expected to contribute to that wider global target.
OMODA JAECOO will also host a series of third-anniversary events during 2026 Auto China. As part of this period, the OMODA 4 model will officially roll off the production line on April 26. At the same time, the IBS Chery Global Business Summit will bring together global partners to discuss the next stage of development and international growth.
Beyond vehicles, OMODA JAECOO is also exploring intelligent technologies. The robot jointly developed with the AiMOGA team has already entered real public service scenarios and made its official debut at the Asian Youth Para Games. This reflects the brand’s broader interest in smart mobility, intelligent interaction, and technology that extends beyond the traditional car industry.
OMODA JAECOO’s March 2026 results in Italy mark another step in the brand’s international growth. With 3,651 monthly registrations, a 269.5% year-on-year increase, and a market share of 1.96%, the brand is continuing to build strong momentum in Europe.
For Dubai and UAE drivers, this global progress adds further confidence to the OMODA JAECOO name. The brand’s focus on modern SUV design, advanced technology, hybrid innovation, and everyday usability makes it increasingly relevant for customers who want a vehicle suited to both city life and longer journeys.
To learn more about OMODA JAECOO models available in Dubai, explore the latest lineup, contact the Dubai showroom, or book a test drive with OMODA JAECOO Dubai.
