OMODA JAECOO has taken another important step in its global growth journey with a new strategic partnership in Kazakhstan. On April 27, OMODA JAECOO signed an agreement with Astana Motors, Kazakhstan’s largest automotive distributor, during a ceremony held in Wuhu.
The partnership marks a major move for the brand in Central Asia, a region with strong growth potential and increasing demand for modern, efficient, and well-equipped vehicles. For UAE customers, this global expansion also reflects the growing international confidence behind OMODA JAECOO, a brand already building strong recognition in Dubai through its focus on intelligent mobility, advanced hybrid technology, stylish SUVs, and customer-focused ownership.
A Strategic Partnership with Kazakhstan’s Leading Distributor
Astana Motors is one of the most established names in Kazakhstan’s automotive industry. With decades of experience, a nationwide sales network, strong market knowledge, and a proven service structure, the company is well positioned to support OMODA JAECOO’s entry into the Kazakhstani market.
This cooperation gives OMODA JAECOO a strong local foundation as it enters one of Central Asia’s most important automotive markets. Kazakhstan plays a key role as a bridge between Europe and Asia, and its growing vehicle market makes it a strategic destination for global automotive brands.
By April 2026, OMODA JAECOO had reached 1,364 dealer locations across 69 countries and regions, with cumulative global sales exceeding one million units. The Kazakhstan partnership adds further momentum to this international growth and supports the brand’s wider strategy of building a stronger presence across key global markets.
Three Flagship Models Prepared for Kazakhstan
As part of the market entry, OMODA JAECOO announced that three models have entered pre-launch in Kazakhstan: the JAECOO 7 SHS-P, JAECOO 5, and OMODA 5 FL. These will be the first OMODA JAECOO vehicles introduced to local customers.
The JAECOO 7 SHS-P is powered by a third-generation Super Hybrid System and delivers a combined range of more than 1,200 kilometers. This model reflects the brand’s focus on high performance, long-distance confidence, and efficient hybrid mobility, qualities that are becoming increasingly relevant for drivers in many markets, including the UAE, where long commutes, summer heat, and intercity journeys place real demands on a vehicle.
The JAECOO 5 is positioned around the idea of enjoying every moment outdoors. It is designed to support both daily driving and active weekend lifestyles, combining practical features with strong value for customers who want a modern SUV that can handle routine commutes as well as outdoor plans.
The OMODA 5 FL brings a stylish and reliable crossover option to the lineup. With its modern design and proven quality, it is aimed at trend-conscious drivers who want a vehicle that feels contemporary, confident, and suited to an active lifestyle.
Supporting Local Manufacturing and New Energy Mobility
Beyond vehicle distribution, the agreement also includes plans for deeper cooperation between OMODA JAECOO and Astana Motors. Senior executives from both sides discussed the intention to build a localized automobile manufacturing plant in Kazakhstan.
Once developed, this project is expected to support Kazakhstan’s automotive supply chain, create employment opportunities, develop professional talent, and contribute to the modernization of the country’s automotive industry. It is also expected to help accelerate the adoption of new energy vehicles in the market.
This direction aligns with OMODA JAECOO’s broader global strategy. The brand continues to invest in Super Hybrid System technology, intelligent mobility, and efficient vehicle solutions for customers around the world. For Dubai and UAE drivers, this global direction matters because it shows how the brand is building long-term capability in areas that are becoming more important locally, including hybrid efficiency, smart technology, comfort, safety, and future-ready SUV design.
The partnership also reflects the spirit of the Chery International Business Summit, highlighting cooperation, technology, and localized market development. OMODA JAECOO also continues to expand beyond traditional automotive products through intelligent technologies, including Mornine, a robot co-developed by the AiMOGA team, which has already entered public service scenarios and made its official debut at the Asian Youth Para Games.
A Growing Global Brand with Strong Momentum
OMODA JAECOO’s expansion into Kazakhstan is part of a larger global growth story. In 2025, Chery Group, the parent company of OMODA JAECOO, ranked 233rd on the Fortune Global 500 and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years.
OMODA JAECOO has also continued to grow across Europe, Asia, Australia, Africa, Latin America, the Middle East, and other regions. By 2025, the brand had expanded into 64 markets worldwide, supported by its dual-brand approach. OMODA focuses on becoming a leading global crossover brand, while JAECOO follows the philosophy of “From Classic Beyond Classic” as it develops its identity as a global elegant off-road brand.
This balanced approach gives customers different choices within the same brand family. OMODA appeals to drivers looking for futuristic crossover design, smart features, and urban confidence, while JAECOO focuses more on refined SUV capability, outdoor spirit, and premium comfort.
For customers in Dubai, this global progress reinforces OMODA JAECOO’s position as a brand built for modern mobility. Whether for Sheikh Zayed Road commuting, family driving, weekend escapes, or long-distance travel across the UAE, the brand’s global focus on design, efficiency, safety, and technology continues to shape the vehicles available through OMODA JAECOO Dubai.
Last Word
The partnership between OMODA JAECOO and Astana Motors is more than a market entry announcement. It is a sign of the brand’s continued global confidence, its commitment to localized development, and its focus on bringing advanced vehicles and customer experiences to new regions.
With the JAECOO 7 SHS-P, JAECOO 5, and OMODA 5 FL preparing to enter Kazakhstan, OMODA JAECOO is strengthening its presence in Central Asia while continuing to build momentum across global markets, including the Middle East.
To learn more about OMODA JAECOO models available in Dubai, explore the latest vehicles, contact the Dubai showroom, or book a test drive with OMODA JAECOO Dubai.
