OMODA JAECOO has opened its Ecosystem Pavilion during the Chery International Business Summit in Wuhu, Anhui, giving global visitors a closer look at how the brand is shaping the next stage of intelligent mobility and lifestyle-focused vehicle ownership.
Held in April 2026 under the theme “New Era New Heights,” the summit brought together dealers, investors, partners, and media guests from around the world. With strong global sales momentum in the background, the OMODA JAECOO user ecosystem business unit became one of the most visited and engaging areas of the event.
For customers in Dubai and across the UAE, this global showcase reflects where OMODA JAECOO Dubai is heading as a brand. It is not only about building modern SUVs and crossovers, but also about creating a wider mobility ecosystem around smart technology, outdoor lifestyle, design, comfort, family use, pet-friendly travel, and future-ready mobility.
A New Ecosystem Experience at the Chery International Business Summit
The OMODA JAECOO Ecosystem Pavilion officially opened as an immersive space covering more than 2,000 square meters. Instead of following the usual static auto show format, the pavilion was designed around real-life automotive scenarios and interactive lifestyle experiences.
The overall design followed the concept of an “Ecosystem Tree.” At the center, the main display area acted as the core of the pavilion, while different themed zones extended outward into lifestyle spaces such as outdoor living, pet travel, vehicle accessories, retro customization, and interactive technology.
This made the pavilion feel more like a complete mobility environment than a standard product display. Visitors could see how vehicles, accessories, technology, and lifestyle services work together in everyday situations. For dealers, it also provided a clearer understanding of how OMODA JAECOO products can be presented, combined, and developed for different global markets.
The event welcomed more than 4,000 attendees, including global dealers, investors, partners, and media representatives. The opening of the Ecosystem Pavilion highlighted the progress of the OMODA JAECOO user ecosystem and showed the brand’s commitment to redefining mobility around smarter, younger, and more lifestyle-driven customer expectations.
This direction is especially relevant for the UAE market. Many Dubai drivers want vehicles that can handle weekday commuting, busy city traffic, long drives, weekend trips, family routines, and outdoor plans with equal confidence. OMODA JAECOO’s ecosystem approach connects naturally with these expectations by looking beyond the vehicle itself and focusing on the full ownership lifestyle.
Technology, Lifestyle, and Scenario-Based Mobility in One Space
The pavilion featured four upgraded exhibition areas, each designed with its own identity and scenario. The OMODA 7 was presented through a fashion runway concept, expressing a future-oriented design direction. The OMODA 4 created a retro-cyber interactive space with a more youthful and digital character. The JAECOO 8 focused on super off-road scenarios, while the JAECOO J5 introduced a pet-friendly travel concept for more diverse everyday journeys.
Several models were displayed across the pavilion, including the OMODA 4, OMODA 5 EV, OMODA 7 SHS-P, JAECOO 7 SHS-P, JAECOO 8 SHS-P, and JAECOO 5 EV. Together, these models showed the brand’s wide adaptability, from urban commuting to outdoor exploration.
The experience also extended beyond the vehicles. The exhibition hall used a cyber-urban design style to create a futuristic atmosphere, while the esports interactive zone became a popular attraction for younger visitors. Daily electronic music performances by DJ Qing added energy to the space, and smart technology demonstrations brought the brand’s intelligent mobility vision closer to visitors.
One of the key highlights was Mornine AiMOGA Robotics, a smart robot co-created by the AiMOGA team. Alongside robotic dogs, it created a more interactive and futuristic experience inside the pavilion. Arcade games and a “Death Stranding”-themed interactive area also gave visitors a more playful way to connect with the brand’s youthful and technology-focused personality.
A “Star Blue”-themed cocktail menu was also introduced as a tribute to the brand’s global expansion and spirit of exploration. This detail supported OMODA JAECOO’s wider vision of “Co-Create A Beautiful Life With Young People,” showing how the brand is building emotional and lifestyle connections with users, not only functional mobility solutions.
For Dubai customers, these details point to an important shift in the automotive experience. Modern buyers are not only looking at engine performance or exterior styling. They also care about smart features, advanced safety, comfort, design, digital interaction, flexible travel use, and how well a vehicle fits their everyday life.
A Global Brand Moving Toward Smarter Mobility
The OMODA JAECOO Ecosystem Pavilion also reflects a larger change in the global automotive industry. Competition is no longer only about producing vehicles. Brands are now building ecosystems that connect mobility with lifestyle, technology, personalization, and long-term user engagement.
By combining smart robot interactions, scenario-based vehicle displays, outdoor lifestyle zones, music, gaming, and design-led experiences, OMODA JAECOO moved beyond the traditional auto show format. The pavilion made the idea of future mobility more tangible, allowing visitors to experience it through real spaces, products, and interactions.
The pavilion opening also came during an important period for OMODA JAECOO, as the brand marked its third anniversary. It served both as a reflection of the brand’s global growth so far and as a statement of its ambition to move forward from the one million unit milestone toward a smarter and more diverse global mobility ecosystem.
OMODA JAECOO is part of Chery Group, which ranked 233rd in the Fortune Global 500 in 2025. Chery Group also achieved the fastest ascent among global automakers and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years.
By 2025, OMODA JAECOO had expanded into 64 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, the Middle East, and more. The brand has shown strong global growth momentum, especially in Europe, where it has become one of the fastest-growing car brands.
The two sides of the brand continue to follow clear directions. OMODA focuses on building “The World’s Leading Crossover Brand,” while JAECOO follows the philosophy of “From Classic Beyond Classic” and is committed to becoming a “Global Elegant Off-Road Brand.” This dual approach allows the brand to serve different customer lifestyles, from intelligent urban crossovers to refined off-road-inspired SUVs.
In the field of new energy vehicles, OMODA JAECOO continues to develop around its SHS technology. The brand describes SHS through three key strengths: Super High Power, Super Low Efficiency, and Super Long Combined Range. This supports its goal of offering efficient new energy solutions for global users while advancing toward the objective of becoming “The World’s Number One Hybrid Brand.”
The brand’s innovation is also moving beyond cars. The robot jointly developed with the AiMOGA team has already entered real public service scenarios and made its official debut at the Asian Youth Para Games. This represents an important step in OMODA JAECOO’s intelligent transformation and expands the brand’s value into new technology fields.
Conclusion
The opening of the OMODA JAECOO Ecosystem Pavilion in Wuhu shows how the brand is building a broader future for mobility. Through vehicles, smart technology, lifestyle spaces, robotics, gaming, outdoor experiences, and scenario-based displays, OMODA JAECOO is presenting a more complete vision of how customers may interact with cars and mobility ecosystems in the years ahead.
For UAE drivers, especially those in Dubai, this global direction reflects many of the qualities that matter in today’s SUV and crossover market: intelligent features, modern design, flexible daily use, comfort, advanced technology, efficient mobility, and confidence for both city driving and weekend journeys.
Explore OMODA JAECOO models in Dubai and discover how the brand’s latest SUVs, crossovers, smart technologies, and lifestyle-focused design can support your daily driving needs. Contact the OMODA JAECOO Dubai showroom or book a test drive to learn more about available models and services.
