The launch of the OMODA C5 SHS-H in Vietnam brought together automotive technology, fashion, and modern lifestyle design in a distinctive runway-style event. Rather than presenting the new hybrid crossover through a conventional vehicle reveal, OMODA & JAECOO introduced the model as the centrepiece of a visual story built around the theme “One Car Two Vibes.”
Lighting, music, movement, and contrasting colours transformed the stage into a fashion-inspired setting. Blue and red zones represented two different sides of the C5 SHS-H personality: a refined, composed character and a more energetic, dynamic spirit.
The result was a launch experience that reflected the changing expectations of modern drivers. A vehicle is no longer judged only by its practical role. Design, technology, efficiency, and personality increasingly matter together, particularly for customers who want a crossover that fits city commutes, family routines, and weekend plans without feeling ordinary.
A Fashion Concept Inspired by Hybrid Technology
The runway collection was created around the operating philosophy of the OMODA C5 SHS-H. Its combustion engine and electric motor are designed to work together as part of a coordinated hybrid system, and the fashion presentation translated this idea into visual contrasts.
Soft materials appeared alongside structured silhouettes. Minimal designs were balanced with bolder styling. Some looks shifted between calm and expressive forms through layered elements and adaptable details.
The two central colour palettes helped communicate the idea clearly. Blue represented the Gentle side of the C5 SHS-H: modern, elegant, and understated. Red represented the Dynamic side: confident, energetic, and expressive.
The garments also included geometric details inspired by the front grille design of the OMODA C5. This created a direct connection between the vehicle and the fashion collection, allowing automotive design cues to appear in a different creative form.
Three Runway Chapters, Two Sides of One Vehicle
The fashion show developed across three chapters, each revealing a different part of the “One Car Two Vibes” theme.
The first chapter introduced the Gentle style through flowing fabrics, minimalist forms, and blue tones. Miss Lê Nguyễn Bảo Ngọc opened this part of the presentation, establishing a calm and polished mood.
The second chapter shifted into the Dynamic style. Red lighting, sharper silhouettes, and stronger runway movements brought a more energetic feeling to the stage. The contrast was intentional, showing how one vehicle can express more than a single personality.
The final chapter combined blue and red elements. Instead of choosing between the two moods, the designs brought them together through mixed colours, layered materials, and coordinated styling. This reflected the main idea behind the event: modern drivers do not always want to compromise between refinement and performance, or between practicality and self-expression.
A Live Transformation Brings the Hybrid Message to Life
The finale featured the Vedette design, which transformed live on stage through detachable layers. The look moved from Gentle to Dynamic in a continuous transition, creating a clear visual metaphor for the C5 SHS-H and its super hybrid system.
Miss World Vietnam 2025 Phan Phuong Oanh appeared during the finale, bringing the presentation to its closing moment. Her confident and contemporary image matched the character that OMODA & JAECOO aimed to communicate through the launch: modern, adaptable, and comfortable with more than one identity.
The event showed how automotive technology can be explained through experience rather than technical language alone. The C5 SHS-H was presented not simply as a hybrid crossover, but as a vehicle designed around the idea that efficiency, comfort, design, and driving enjoyment can exist together.
A Different Approach to Modern Mobility
The launch also reflected the wider direction of OMODA & JAECOO. The brand is increasingly presenting mobility as part of a broader lifestyle, where intelligent technology and personal expression are closely connected.
This approach is relevant to customers in Dubai and across the UAE, where a vehicle may need to handle everyday city driving, regular Sheikh Zayed Road commutes, family use, and longer weekend journeys. Interest in hybrid mobility continues to grow as drivers look for vehicles that combine efficiency with comfort, smart technology, and a distinctive design.
OMODA & JAECOO has continued to expand internationally under parent company Chery Group. Chery ranked 233rd in the 2025 Fortune Global 500 and maintained its position as China’s leading passenger vehicle exporter for 23 consecutive years. By 2025, OMODA & JAECOO had expanded into 64 markets worldwide, including the Middle East. The brand has also continued developing its SHS hybrid technology while exploring intelligent technology applications through its work with the AiMOGA robotics team.
The OMODA C5 SHS-H runway presentation offered a creative way to communicate this wider vision. Instead of treating hybrid technology as a purely technical subject, the event showed how it can become part of a modern lifestyle story.
Explore the latest OMODA JAECOO models available in Dubai, contact the showroom for more information, or book a test drive to discover the brand’s crossover and SUV lineup.
