In today’s evolving SUV landscape, the expectations of drivers have expanded far beyond speed, comfort, or space. Modern users demand versatility — vehicles that can adapt seamlessly to different terrains while providing intelligence, safety, and sophistication. The JAECOO 7, a next-generation SUV that combines robust off-road DNA with advanced urban sensibility, perfectly embodies this new definition of capability. Positioned as a direct competitor to premium models such as the Range Rover Evoque, the JAECOO 7 delivers an exceptional driving experience that blends power with precision and intelligence with elegance.
As an urban SUV with true off-road strength, the JAECOO 7 has been engineered for all-scenario adaptability. It is equipped with dual differential locks and a rear-wheel torque vectoring system, offering enhanced traction and escape capability even on challenging surfaces such as sand, snow, or mud. With seven distinct driving modes — urban, suburban, highway, sand, water, snow, and mud — it provides drivers with refined control for every environment, surpassing the Evoque’s six driving modes by offering a wider range of adaptive responses. Its 600 mm wading depth allows it to navigate flooded streets during heavy rains or shallow streams during off-road adventures with remarkable stability, enabling the driver to move forward confidently as if driving on solid ground.
Beneath its elegant exterior, the JAECOO 7’s structure showcases an advanced engineering approach. Over 80% of its body is constructed from high-strength steel, achieving exceptional torsional rigidity and enhancing both safety and durability. The vehicle reaches a torsional rigidity of 23,000 N·m/deg and a maximum roof compression load coefficient of 5.11, ensuring the structural integrity of the passenger cabin even in extreme conditions. While the Range Rover Evoque boasts a slightly higher rigidity figure, its use of high-strength steel is only 34.1%, and its maximum roof compression coefficient stands at 4.9. This comparison highlights how the JAECOO 7’s designers prioritized a comprehensive approach to safety — optimizing both material composition and structural balance rather than focusing solely on individual figures. The result is a vehicle that combines strength, resilience, and refined handling for a driving experience that feels premium yet grounded in practicality.
If its body reveals its off-road heritage, the cabin demonstrates its technological soul. The JAECOO 7 features a new-generation intelligent cockpit powered by the Qualcomm 8155 chip, delivering powerful computing performance and rapid response to ensure seamless operation across all digital interfaces. Its 14.8-inch central console screen stands at the center of a minimalist, user-friendly interior layout, designed to provide both clarity and convenience. Complementing this display is the W-HUD (Windshield Head-Up Display) system, which projects essential driving data directly within the driver’s line of sight, allowing for safer and more focused driving without the need to glance down. Compared with the Range Rover Evoque’s dual 10.2-inch central screens and eight ADAS functions, the JAECOO 7’s cabin represents a leap forward in both intelligence and interactivity.
Technology integration extends well beyond display systems. The JAECOO 7 is equipped with 19 Advanced Driver Assistance features — more than double the Evoque’s count — elevating its safety and situational awareness to a higher level. The 540° panoramic transparent chassis allows drivers to view the area beneath the vehicle in real time, making tight maneuvering and off-road navigation safer and easier. A 50W wireless fast charging pad adds everyday convenience, enabling quick power-ups for modern devices without cable clutter. Every detail of the cabin design, from interface responsiveness to the tactile feel of its controls, reinforces JAECOO’s commitment to blending luxury with intelligence.
Behind the JAECOO 7’s remarkable capabilities stands the strong momentum of its parent brand, OMODA & JAECOO, which continues to achieve breakthroughs in global markets. In 2025, the company reached the 233rd position on the Fortune Global 500 list, with cumulative exports surpassing five million units — a milestone that underscores the brand’s success in achieving its “Dual 500” vision. This milestone reflects not only a commercial achievement but also the success of a clear brand philosophy: OMODA aims to lead as the world’s most professional crossover brand, while JAECOO focuses on redefining the elegant off-road category with its principle of “From Classic, Beyond Classic.” Through this dual-track strategy, OMODA & JAECOO have established differentiated competitive advantages, fueling strong growth in Europe and beyond.
In the rapidly growing Middle Eastern market, JAECOO continues to attract attention from discerning drivers who value both style and substance. With its balance of off-road ability, intelligent systems, and refined design, the JAECOO 7 perfectly suits the region’s unique lifestyle — capable of handling desert trails, city commutes, and weekend getaways with equal ease. The brand’s presence in Dubai represents not only its commitment to offering high-quality mobility but also its vision of merging advanced engineering with global sensibility.
From Classic, Beyond Classic — this philosophy runs through every line and curve of the JAECOO 7. It does more than inherit the off-road DNA of traditional SUVs; it redefines it through a deep integration of intelligent technology, material innovation, and user-centric design. For drivers seeking both the confidence of adventure and the convenience of modern living, the JAECOO 7 delivers a complete experience. It bridges two worlds — the sophistication of urban mobility and the thrill of exploration — standing as a new benchmark among next-generation SUVs. By challenging the legacy of the Land Rover Evoque and combining performance, intelligence, and safety in a unified form, the JAECOO 7 truly represents the evolution of what an SUV can be in the modern era.
