In a bold fusion of design, freedom, and creativity, OMODA and JAECOO have teamed up with global streetwear icon VANS to celebrate the vibrant rhythm of modern urban life. This collaboration bridges two worlds: automotive innovation and street culture, uniting them under one shared philosophy: mobility as a form of self-expression.
Where Street Style Meets Smart Design
The collaboration made its debut in Montevideo, Uruguay, where OMODA and JAECOO transformed the VANS flagship store into a dynamic experience space. Visitors explored the latest SUV models alongside exclusive VANS collections, surrounded by installations inspired by skate and surf culture. Interactive photo booths, creative giveaways, and live music brought an atmosphere of youthful energy that perfectly reflected the spirit of both brands.
From City Streets to the Coastline
The partnership extended beyond the retail setting, reaching the skate parks and coastal roads that define Uruguay’s lifestyle scene. At these outdoor events, attendees got behind the wheel of OMODA and JAECOO vehicles, experiencing firsthand how advanced technology, daring design, and adaptive performance complement the adventurous mindset shared by the VANS community. The synergy of surf, sound, and SUV performance created a vivid portrait of freedom in motion.
Connecting with a New Generation
OMODA, JAECOO, and VANS also carried the collaboration into the digital sphere. Through vibrant visual storytelling, behind-the-scenes content, and influencer partnerships, the campaign reached a new generation of connected consumers. Each post, clip, and story highlighted how today’s lifestyle goes beyond fashion or function; it’s about authenticity, individuality, and creativity on every road.
Beyond Mobility: A Shared Mindset
“This collaboration proves that a car is more than transportation, it’s part of your identity,” said Rodrigo Gonzalez Aviaga, Brand Manager for OMODA & JAECOO in Uruguay. “Together with VANS, we’ve built a bridge between automotive design and youth culture, bringing together communities that celebrate creativity, freedom, and movement.”
Driving the Culture Forward
The OMODA & JAECOO x VANS collaboration signals a new chapter in lifestyle-driven automotive experiences. It’s not just about driving, it’s about belonging to a culture that values boldness, innovation, and self-expression. Whether cruising city streets or heading toward the coast, OMODA and JAECOO are redefining what it means to live and drive with style.
