At the recent OMODA & JAECOO International User Summit, the brand once again demonstrated how mobility is evolving beyond transportation into a lifestyle-driven experience. Under the theme “NeXt Cool,” the immersive exhibition space brought together advanced technology, contemporary design, and outdoor culture, creating a vivid expression of the brand’s “Car + Life” philosophy. At the heart of this experience stood the JAECOO J7 SHS, a model that reflects a new understanding of off-road capability, one that balances performance, intelligence, and adaptability for modern explorers.
Today’s off-road users are no longer defined by a single scenario. They move seamlessly between urban environments, highways, deserts, mountains, and forests, often within the same journey. The JAECOO J7 SHS is designed precisely for this full-range lifestyle. Rather than fitting into a traditional category, it functions as a highly integrated mobility platform that adapts to diverse terrains and usage scenarios without compromise.
Powered by the Super Hybrid System, the JAECOO J7 SHS delivers performance figures that challenge conventional expectations of a hybrid SUV. With rapid acceleration and strong torque output available across a wide speed range, the vehicle provides confident power delivery for steep inclines, loose surfaces, and long-distance travel. This performance is not limited to ideal conditions. The system has been tested across extreme temperature ranges and engineered to meet stringent dust and water resistance standards, ensuring consistent reliability whether navigating city streets in summer heat or venturing into remote environments under demanding conditions.
Beyond raw power, the Super Hybrid System enhances endurance and efficiency, allowing drivers to travel further with greater peace of mind. This balance between performance and efficiency is central to the JAECOO philosophy. It reflects a shift away from excess toward intelligent strength, where every component works in harmony to support both everyday driving and extended outdoor exploration.
One of the defining characteristics of the JAECOO J7 SHS is its ability to extend functionality beyond driving. With high-capacity external discharge capability, the vehicle transforms into a mobile energy hub. This feature enables users to power a wide range of equipment, from lighting and cooking appliances to entertainment setups at campsites. Whether supporting a quiet weekend escape or a multi-day expedition, the vehicle provides comfort and convenience far from traditional infrastructure.
To fully unlock this potential, OMODA & JAECOO have developed a range of scenario-focused OEM eco-accessories designed specifically for outdoor use. These accessories are not afterthoughts but integral extensions of the vehicle’s design philosophy. Each component is engineered to integrate seamlessly with the vehicle, maintaining both aesthetics and functionality.
Among these additions, the roof-mounted bike rack stands out for its combination of strength and lightweight construction. Crafted from aluminum alloy, it ensures secure transport of equipment even on uneven terrain while minimizing impact on vehicle dynamics. Its tailored design aligns precisely with the vehicle’s structure, preserving visibility and maintaining a cohesive exterior appearance. Practicality is also a priority, with an installation process simple enough to be handled by a single user.
Complementing this is the discharge interface, which allows external devices to be powered directly from the vehicle. This plug-and-play solution simplifies outdoor setups, making it easy to transition from driving to living without technical complexity. The trailer hook further expands the vehicle’s capabilities, enabling the towing of additional gear, recreational equipment, or small boats. Together, these accessories form a cohesive system that supports a wide range of outdoor activities.
What sets the JAECOO approach apart is the emphasis on modularity and reuse. Accessories are designed with standardized interfaces, allowing them to be installed, removed, and reconfigured as needed. This flexibility lowers the barrier to customization and encourages users to adapt their vehicles to different lifestyles rather than committing to a single configuration. A lightweight setup for a short weekend trip can easily be transformed into a fully equipped arrangement for extended expeditions.
This modular ecosystem reflects a broader vision of co-creation between brand and user. By offering a flexible foundation rather than fixed solutions, JAECOO empowers drivers to shape their own experiences. The vehicle becomes a partner in exploration, capable of evolving alongside changing interests and environments.
Through the JAECOO J7 SHS, OMODA & JAECOO demonstrate a deep understanding of the modern off-road mindset. Performance is no longer measured solely by mechanical specifications but by how effectively a vehicle integrates into real-life scenarios. From daily commutes to remote adventures, the JAECOO J7 SHS bridges the gap between urban sophistication and outdoor resilience.
Looking ahead, the brand continues to advance its “Vehicle + X” vision, expanding the full-chain ecosystem and refining the relationship between mobility and lifestyle. By combining solid engineering, thoughtful design, and user-driven adaptability, JAECOO is not simply redefining off-road capability. It is shaping a new era of outdoor mobility where freedom, functionality, and experience come together as one.
